The Beef Supply Chain Reimagined
The Vertically Cooperative Beef Supply Chain
Ranch2Retail creates value at both ends of the beef supply chain. Ranchers raise quality beef and care about the consumer, while customers gain more transparency. By leveraging innovative technology and best-in-class data, Ranch2Retail is revolutionizing the seedstock-to-consumer supply chain, delivering on our deep-rooted desire to make the consumer the hero.
EVERYONE WINS.
THE Rancher
Profit stabilization through long-term partnerships. Earning what they deserve for delivering quality beef. Beyond what they make in today’s challenging market.
THE REtailer
Surety of supply & quality for its customers, stabilization & predictability of profits, data transparency, and farm-to-table animal traceability. All at a fair price to pass along to the consumer.
THE CONSUMER
Stability of quality & price. The consumer always pays a fair price for high-quality beef. Listen to podcasts from founding partner and president Lamar Steiger, who discusses the beef supply chain that makes the consumer the hero.